Matt Paul used to own Sunday night radio in Richmond, Kentucky. If you liked bluegrass music, and I did (do), his show on WCBR was the one to know and never miss. He knew the singers, the pickers, the promoters, the writers, the history and the gossip in the acoustic git-box music world. He had his own local band, he was funny and as far as I knew, he was a great guy.
Matt played "secular" songs early in the show. Then about 8 o'clock or so he'd start slipping "sacred" songs into the rotation. That's when the good-living, God-fearing folks who just got out of church started tuning in. By 8:30, all the drinking, loving and cheating songs were done. It was all about Jesus, Heaven and dying till 10 o'clock. On Sunday, in Central and Eastern Kentucky, just 'cause church was over didn't mean it wasn't still the Lord's day.
Matt did most of his commercials live. His sponsors preferred it. He'd have a note in front of him so he could know what was on sale, but usually he just went with the top of his head. Every spot ended with, "and you be sure now to tell 'em Matt sentcha."
Every once in a while Matt would accidentally offend the sensitive spirits with something PG. He knew who his audience was, so I can't imagine he did it on purpose. But when pretty much everything short of a King James version of the Beatitudes with an old Red-Back Hymnal chaser is a sure sign of slipping, or as our tradition calls it, back-sliding, it's hard not to transgress with an unintentional piece of clever radio every now and then.
"Hardy Brother's over in Irvine is having a whale of a sale!"
Everybody in Irvine knew where the Hardy Brother's Market was. The "Y" is where the three big roads came together. It's also where the brothers kept shop. They sold batteries, lard, seed corn, hard candy, salt blocks, bibbed overalls, pork chops, work socks, butter, Mt. Dew, roastin' ears, chewing tobacco, hair spray and dog food. Pretty much anything a small river town dweller or a farmer would need was somewhere in there, including what had to be the widest selection of pickled stuff this side of the Mississippi.
"Run over to the "Y" in Irvine and say hi to Ray and Pepper Hardy," Matt said one night around 9 o'clock. "The Hardy Brothers are having one whale of a sale." Well that was pushing it. Everybody knew that "whale" was a safe word for something else. And the good church folks who heard it were sure he probably used the real word earlier in the show while they were worshipping and he was playing honky-tonk songs.
"Well folks, it's about springtime! And that means it's time to get the cabbage in the ground. Ray and Pepper over at the Hardy Brother's Market have what you need to get your garden going and growing. While you're there, have Maimee back in the kitchen fix ya one of her famous chuck wagon spreads. And oh yeah, since the weather's gettin' warm, the brothers are putting all their long johns on sale. So run on over and take a look while Pepper's underwear is half off. And you be sure now to tell 'em Matt sentcha."
According the reverend, "He probably didn't mean no harm, but Matt's going to hell."
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